Healthcare Technology Featured Article

November 21, 2011

CVS/pharmacy Mobile Features Convenient Medicine Shopping

Smartphones can be used to help people to refill their medicine box anywhere, at any time.

CVS/pharmacy has introduced quick and convenient prescription refill functionality for its mobile site. This feature is also available for iPhone and Android customers. According to a press release, this functionality will enable shoppers to use mobile devices to manage their ExtraCare Rewards accounts, scan and send prescription refills and even order prints of their favorite photos from CVS Photo Centers.

“CVS/pharmacy customers are increasingly using smartphones to do everything from shopping to social networking while on-the-go,” said Rob Price, senior vice president and chief marketing officer for CVS/pharmacy. “Given the popularity of mobile devices, CVS/pharmacy has added new mobile innovations that make it easier for our customers to order refills and manage their ExtraCare account.”

While organizing schedule and task lists, the visitors of CVS/pharmacy's mobile website can avail benefit of various features of the ExtraCare Rewards Program. This functionality can offer shopper to load select ExtraCare coupons received via email directly to their ExtraCare card through the “Send to Card” digital savings option, view the available balance of ExtraBucks Rewards, and check ExtraCare transaction history and order a new ExtraCare Rewards card to replace a missing or lost card.

The CVS/pharmacy's iPhone or Android app, allows the customer to manage prescriptions from anywhere at any time. Now customers can use their smartphones to scan and send rapid refills (no sign-in required) to their local CVS/pharmacy for up to six prescriptions at once, just by using the camera in their mobile devices and the CVS/pharmacy app. 

In other news, Aetna and CVS/pharmacy recently announced the launch of a new co-branded Medicare prescription drug plan.The new Aetna CVS/pharmacy Prescription Drug Plan (PDP) is available in 43 states and Washington, DC and offers Medicare beneficiaries access to experienced CVS pharmacists and the convenience of shopping at their own neighborhood CVS/pharmacy, according to the companies.

Mandira Srivastava is a HealthTechZone contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell

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