Healthcare Technology Featured Article

March 10, 2021

Psychological Tactics to Employ For Social Media Marketing

Did you know that social media, along with search and email, are one of the most popular online activities?

As a brand, this can be good news for you, since you now have the means to communicate with billions of users all around the world.

Businesses have seized this opportunity for social media marketing. Today, more than 90% of the businesses around the world have started making use of social media marketing. In fact, this competition to attract and capture the attention of audiences has become very ferocious.

Apart from competing against competing brands, you are also competing against videos and photos of cute babies and animals that are shared by people around the world.

If you want to increase your engagement and reach for your social media accounts, you need to understand the psychology of your audience. In this article, we will help you understand how you can increase your conversion numbers and traffic.

Psychological ways to improve your social media marketing

While we are working on leads, we tend to forget that there are real people on the other side of the screen, not statistics or data points. Here are some ways that can help you understand and use the psychology of your customers for your social media marketing:

Social proofing

The first step of understanding the psyche of your customers is called social proofing. This is a very important concept on social media. The central part of this point is that people will always like what other people have liked and following already. If you can get your audience to like something on social media, others will follow their lead.

Sadly, this aspect is mostly out of your control. However, you can start building your followers and encourage them to engage actively in your posts. While these likes are a vanity measure, they also serve a very important purpose.

The mere-exposure effect

Most people think that familiarity breeds contempt; in reality, it breeds affinity, which is known as the mere-exposure effect. This is one of the top reasons why you may see certain ads repeatedly on your screens. This is a process of repeated exposure and audiences start to form a connection with the presence of your brand.

Yes, exposure can be costly; however, it does not mean that you have to spend a lot on this. All you need to do is filter down the audience to the specifics and towards groups that will receive and receptive to your message.


It is common for us, humans, to feel the need to reciprocate when we are given something – attention, compliment, gift, etc. This is also why car dealers hand over a pen when you are about to sign a contract.

It is important that you reach out to your customers and make them feel welcomed and included. If you manage to strike a conversation with them, they will feel more connected to you, which will inertly provide you with more reach and engagement on your posts and content.

Additionally, you can also provide gifts to your fans – your audience will then spread the word. The gift does not have to be big – it should be just enough so that they can reciprocate.

Familiarity creates connectivity

We tend to connect with people that are similar to us – hence, ensure that your company gives off a vibe that will feel familiar to your audience. Overall, it is a very simple matter of understanding who your audiences are. You also need to know what spend their time on and what content they post that matches your social media properties.

Creating familiar vibes on your social media accounts will help your customers feel more connected to you. This way, they will start engaging with your posts and content and share them with others.

Forming a connection with people, not companies

As humans, we respond better to faces, human touch, and people. Hence, you need to ensure that your social media sites always have a human element. Apart from attracting more engagement, you will also create connections and commitment.

When you are creating posts, make use of faces that are most similar to the sex, race, and age of your audience base. Thanks to this, you will build a sense of connection with your audience and they will assume that your brand shares their ideas and values.

For example, when we are talking about millennials, you can pick attractive young models. Your young audience will connect with the models and will be more interested in your social media feed.

Final thoughts

While there are many different tactics you can choose, the most important ones are related to the psychology of your customers. With the help of these tactics, you will be able to get on the good side of your audience base and grow your social media presence

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