Healthcare Technology Featured Article

May 27, 2016

Actiance: Overcoming the Obstacles of Communications Compliance

Managing hundreds of millions of interactions daily in an omni-channel environment is no small feat. Throw in compliance, analytics and archiving and the difficulty for this exercise escalates quickly. Now, jump into the medical field and we’ve moved from standard business to regulation overdrive. The healthcare space is busy building compliance statutes to protect patient and caregiver, and as a result patient / doctor communications are left to suffer – even in this period of continuous innovation.

This week, Actiance announced its Actiance cloud-based, unified platform for the healthcare and pharmaceutical industries capable of jumping through the many hoops required in these highly regulated spaces.  

The newly unveiled platform offers a bevy of benefits that include:

  • Automatic regulatory compliance
  • A single point of control and security, which provides data in real-time
  • Ensured FDA compliance
  • Automatic classification and tagging of Title 21 CFR Part 11 records
  • Easy access to interaction history to provide for more accurate early assessment
  • Timely and cost-effective responses to eDiscovery requests

"The Actiance Platform empowers healthcare and pharmaceutical organizations to meet the needs of today's patients without worrying about regulatory compliance. This solution is another step in the right direction as healthcare decision makers grapple with the growing demand for infrastructure that meets their needs and increased regulations,” explained Kailash Ambwani, CEO, Actiance.

The omni-channel theme is threaded throughout the landscape of industry; from Walmart and Walgreens to the call center and the conference room team members and customers enjoy the ability to communicate on the channel of their choosing. Actiance is enabling this in the ever-changing medical regulatory environment.

 "Patients are taking greater control of healthcare decisions and increasingly demand real-time communications across new channels such as Skype and social media. However, due to regulatory and legal requirements associated with health-related data, the healthcare industry has been slow to respond. With the strain of new channels and huge increase in health data, existing record retention systems originally designed for email capture are reaching their breaking points," noted Ambwani.

The complexity of compliance in healthcare includes HIPAA, the Affordable Care Act, the American Recovery and Reinvestment Act, and then some. While the need for the secure transfer of medical data is paramount, this type of protection must be provided in a way to not hinder the provision of exceptional medical care.

For doctors and the like, it’s important to get introductions out of the way and get to the business of healing – not worrying about compliance.

Edited by Stefania Viscusi
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