Healthcare Technology Featured Article

April 06, 2015

Mobile Healthcare Company Noom Gets Influx Of Capital

It shouldn’t surprise anyone that the weight loss industry is beginning to whole-heartedly move into the technological field in 2015. There have already been a number of companies that have dipped their toes in the tech water, such as Weight Watchers, but startup companies are beginning to see the real benefit of the market this year. One such startup is Noom, a mobile healthcare company that has already launched two apps that deal with weight loss and personal coaching solutions. The firm just announced that it has raised more than $16 million in a Series B funding round.

Noom, which currently claims it has more than 32 million users is one company that seems to be getting quite a bit of love from investors in the weight loss market. The company previously raised more than $7 million in a series A funding round in February of 2014. The company has also gotten the seal of approval from the federal government in the form of a number of grants from organizations such as the National Institutes of Health (NIH).

The applications the company has already released to the general public are called Noom Coach and Noom Health. Noom Health is more technical in nature because it actually connects patients with their healthcare providers through a mobile application. Noom Coach is a weight loss app that has a number of close competitors including MyFitnessPal and Rise. The application works in a slightly different way than either of those two apps in that it uses a kind of artificial intelligence to deliver personalized recommendations that are based on the user’s food and exercise log.

Another way where Noom sets itself apart from other applications that are similar is that it’s data analysis is geared toward helping to prevent diabetes. The company has said that this second round of funding will be used toward programming to prevent other chronic conditions. The application is also looking at adding information and guidance about health topics such as prescription meds.

Edited by Dominick Sorrentino

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