Even healthcare needs good marketing. While those who use healthcare services often go looking for such services on that user's own initiative, there are sufficient numbers of competitors in the field that marketing is still a smart idea overall. Liquid Grids, meanwhile, recently launched a new platform designed to offer a note of help to firms looking to put out better marketing, a self-serve software-as-a-service (SaaS) platform that offers several useful tools for better getting potential users engaged in healthcare practices and approaching specific providers as well.
Liquid Grids' SaaS platform comes in two components. One, a set of custom disease grids built into a health intelligence (SHI) dashboard system, and two, a precision targeting mechanism for advertising called the Direct to Persona advertising system. The SHI is, at last report, capable of sifting through a host of social media systems—ranging from tweets and Facebook posts to blog posts and even YouTube videos—to generate analysis of the various healthcare-related conversations going on online. This in turn offers a means to understand how over 100 million people are talking about health. With this information, there are also mechanisms—the Disease Pathway, Disease Persona and Disease Influence systems—to help winnow down how all those conversations are trending out, which allows for a means to better understand what's going on and how a business can prepare accordingly.
Liquid Grids' chief technology officer, Ramos Mays, offered up a bit of his own analysis on how the system works, saying “The Liquid Grids’ on demand SaaS platform is designed to enable our clients with virtual access to our proprietary social health disease intelligence dashboard. This turnkey, real-time portal features custom disease grids culled from 1 Billion health conversations, which provide exact personas, timelines and relevant topics to enhance marketing campaigns, R&D and other business objectives.”
With this kind of knowledge on hand, it becomes a much simpler matter to tailor advertising in such a way that the advertising better interacts with the user, engages the user, and thus makes for a more receptive overall user. With users being better equipped to ignore advertising than ever, the ability to engage advertisers on one level or another becomes vital. Since users have so many tools to evade advertising, the only way to defend against the use of such tools is to control the message and make users want to not use the tools on hand. One way to do that is make advertising entertaining; the other is to make it relevant. If it's sufficiently relevant, users will want that message and its relevant connection. Liquid Grids' system, meanwhile, clearly goes for the relevance to give healthcare businesses that extra chance to make the connection with users by looking for those things that users are talking about already. With that extra marketing push, users become more likely to pull the desired trigger at the desired business.
It's easy to ignore advertising, but it can be so powerful that it's much tougher to ignore. A system like Liquid Grids', meanwhile, should allow healthcare marketers the extra push that's needed to sufficiently beef up the advertising offered and make it less likely to be ignored.
Edited by
Maurice Nagle
