Healthcare Technology Featured Article

December 19, 2012

Improve Your Fitness Level with FitBug

Are you the type of person who always wants to know when and if you gained some extra pounds so that you will finally have some motivation to get off the couch, put down that bag of potato chips and ultimately step onto the treadmill? Well with the new Fitbug Bluetooth Smart Ready scale, you can do just that and view the information in real-time on your mobile device.  Because it can wirelessly sync the data to the smartphone or table of your choosing, your first move towards a healthier life style just consists of you getting on the scale.

The Fitbug Wow scale can be yours for only $79.99 or $119.99 if you elect to buy it as a package with the Fitbug Air tracker, which gives you access to the company's personalized coaching program for 12 months.

Do you think this product is too cool to be real? Then be sure to attend the upcoming Consumer Electronics Show (CES) 2013 in Las Vegas next month where attendees can see how the Wow scale is helping individuals learn important facts that could dramatically change their level of activity for the better. 

"The introduction of the Fitbug Wow scale to our range of devices is a really exciting enhancement that will make it incredibly easy for our users to keep track of their weight on both and our activity app," said Paul Landau, Fitbug's chief executive officer, in a statement. "The Wow scale connects directly to your smartphone or tablet so it is far more user friendly than other wireless scales that rely on a Wi-Fi network. As with all of our devices, the Wow scale will form part of Fitbug's personalized coaching services and will be available at an unbeatable price."

 It is easy to use and can be leveraged on either an iPhone 5, iPhone 4S, iPod Touch (5th generation), iPad (3rd and 4th generation) and iPad Mini. When using this solution, it is simple to see how far you’ve come health wise and how long it took you to get there, sort of like instant gratification for those brutal workout regimes you have been pushing yourself through.

"Since 2005, Fitbug has successfully helped people across the globe improve their daily routines, simply by encouraging them to walk a little more and eat a little healthier," Landau added. "The improvement in the health of our Fitbug members has exceeded even our expectations, and we are using the knowledge we've acquired over the past eight years to create devices that make it even easier for our members to track every element of their lifestyle. Using this data together we can create a better picture of their health and provide the advice they need to improve this."

 Whether the technological innovation actually benefits your body is completely up to you because no one can force you to eat better or work out more. But, when you can quickly see the strides you’ve made in a short period of time it will probably help to reach your goals and even push past them, don’t you think?                                                             

Edited by Amanda Ciccatelli

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