Healthcare Technology Featured Article

May 24, 2011

American Council on Exercise Places GSP RUSHFIT on Par with P90x

Digital Shelf Space Corp. recently announced that the American Council on Exercise ("ACE") has put DSS' innovative GSP RUSHFIT up against the most successful product of all time in the home fitness category, P90x, and its sister product INSANITY, in its newly released review. The review of this ultimate home workout DVD fitness series belongs to the same class as P90x and INSANITY. The GSP RUSHFIT workout series stars the Montreal based Mixed Martial Arts ("MMA"), World Welterweight Champion Georges St-Pierre ("GSP").

"We are very proud that ACE not only put GSP RUSHFIT in the same class as the Beachbody products but that our program received such high marks," said Jeffrey Sharpe, CEO and President of DSS, in a press release. "We only just launched GSP RUSHFIT in mid December 2010, having our first project successfully compared to a market leader like P90x is very flattering. We are honored to be in the company of one of the leading fitness producers in North America."

"We know the program works and we are very excited at the prospect of reaching more people with our GSP RUSHFIT program," said David Bogart, VP of Marketing for DSS, in a statement.  "Once we launch a TV media campaign and continue to support our traditional and online retail we should see the market awareness of the brand grow. We continue to work on developing our retail distribution channels with our partner Northern Response (International) Ltd, to grow market share."

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Recently, the company announced that it has engaged Toronto-based, Investor Cubed Inc. ("ICI") to provide investor relations and shareholder communications services effective February 1, 2011. In consideration for the services to be provided, DSS has agreed to pay ICI a monthly fee of $5,000, plus pre-approved expenses.

Rahul Arora is a HealthTechZone contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves

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