Relationship marketing software provider, Appature, Inc. has announced that the company’s Nexus solution is now available on salesforce.com's AppExchange, a global app marketplace for the social enterprise.
Readily available on the AppExchange, the new Appature Nexus is a cloud-based healthcare relationship marketing tool that is developed exclusively for the healthcare industry. This tool aids healthcare marketers to make precise and informed decisions and also expand their customer reach to easily share data between the marketing and sales teams.
Kabir Shahani, Appature CEO said that the AppExchange will serve as an extremely valuable channel to reach the healthcare industry and enable them to benefit from the robust capabilities and insight to be gained from Appature Nexus.
“As more pharmaceutical, biotechnology and medical device companies move to cloud-based technologies, we are happy to be banding together with salesforce.com and other AppExchange partners to bring to market a powerful and robust solution set that will accelerate that shift,” added Shahani.
In addition to these utilities, the tool also provides marketers with a platform to launch “surround-sound” marketing campaigns and analyze and track their success. On the whole, the integration with Salesforce has helped marketers to cut back on many data migration headaches that can create roadblocks between the sharing of data across disparate departments such as marketing and sales.
Users can deploy the new Appature Nexus immediately through Force.com, salesforce.com’s social enterprise platform for employee apps. Appature, Inc. is a Seattle-based technology company that provides simple cloud-based marketing solutions designed exclusively for healthcare companies.
Last year, Gartner chose Appature Inc. as one of its top vendors because the company felt Appature is changing the way healthcare companies do business.
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Jyothi Shanbhag is a contributing editor for HealthTechZone. To read more of Jyothi's articles, please visit her columnist page.Edited by
Jennifer Russell
