Businesses the world over are looking at 2015 with a mix of worry and optimism. What will this year bring? New regulations? New troubles? New opportunities? The projections for the businesses in question are as varied as the types of markets in which said businesses operate. But according to a new report from Frost & Sullivan, one field that isn't likely to be concerned over outcomes is the healthcare field, as 2015 is shaping up to be a great year for the healthcare market.
The report in question, which will be presented as part of a webinar on Tuesday, January 27 at 10:00 a.m. titled “2015 Healthcare Industry Outlook,” the report is set to examine the year ahead for the healthcare industry, which will be in a significant state of upheaval. A variety of new developments are likely to hit and pose a host of new issues for the field, ranging from the growth of biotechnology and mobile health systems to the rise of information technology (IT) in healthcare to even further developments in the pharmaceutical sector.
The reports suggest that the healthcare market is in something of a “transitory phase” right now, with some parts of the market doing wildly better than others, and some segments just recently appearing. For instance, therapeutics services and products are becoming part of traditional care settings, and new opportunities like home care and mobile systems are still comparatively new markets, without the necessary maturity to yield solid revenue streams, but that may well eventually produce such things.
The webinar itself, meanwhile, will not only include analyst projections, but also discussions of key strategies in the field, the progress of larger trends in the industry and how said trends will both develop in and impact 2015, and even a Q&A session with several Frost & Sullivan analysts to help viewers get a better handle on the issues to come.
Indeed, Reenita Das, who serves as a partner at Frost & Sullivan as well as the senior vice president of healthcare and life sciences, offered up plenty of comment on this sector's developments, saying: “With the consumerization of healthcare and the continued development of digital health, new innovative models for healthcare delivery, wellness and care compensation will begin to gain traction, and many traditional models or 'old way' of doing things will slowly die out. Emerging markets will bring a new level of competitive intensity to the mix by leading the way of digital health and innovation.”
That may not sound like the makings of a banner year, but upon further consideration, it's clear there are plenty of opportunities afoot here. With new markets coming into play, that's going to mean room for several areas of expansion, and that in turn will provide the aforementioned opportunities for new firms to get in the field and take advantage of the movements in question. We've already seen an explosive growth in wearable technology devices offering fitness tracking and other more preventative measures, but that's not all we're going to see. Just recently we saw remote patient monitoring tools gain some substantial ground, and IT stepping in to improve matches between clinicians and healthcare facilities from tools like SmartMatch.
All these changes together add up to a market with room for plenty of opportunity, and those prepared to take the best advantage of said opportunities will likely find plenty of value waiting on the other side.
Edited by
Maurice Nagle
