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December 08, 2010

Mobile Health Apps Impact Patient, Physicians and Pharma Behavior


The Mobile Health Market Report, 2010-2015 from Research2Guidance makes a strong case that widespread mHealth adoption and the proliferation of smart phone health information and medical monitoring apps are set to transform all health-related industry sectors by 2015. The report documents the number of health apps available today as a function of the total number of smart phone applications, with specific data on the variety of medical and health/fitness apps to provide a detailed snapshot of the current mHealth application marketplace.

This data leads to the conclusion that mobile health apps will become a dominant factor in future health care strategies and will have a significant impact on the pharmaceutical industry as well as on patients and physicians. Research2Guidance analyzes 8 factors that pharma executives should consider in evaluating the relevance of mobile health apps ranging from cost savings in the drug development and clinical trials phase to learning more about how patients take (or don’t take) their prescription medications to improving marketing and educational outreach to both consumers and healthcare providers. The full impact of mobile health apps are illustrated in this graphic:

Dec. 16, 2010 the report authors will host a free webinar to discuss the Mobile Health Market, including their projections for mHealth impact and growth, and major mHealth trends. The webinar will include a Q&A session. For more information, and to receive an invitation, contact the organizers.


Ms. Graham is a writer and editor with a current focus on health and wellness. To read more of her articles, please visit her columnist page.

Edited by Erin Monda

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