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July 19, 2010

Survey: Physician Use of EHR's Shows Dramatic Increase


In a recent survey by Knowledge Networks, 50 percent of primary care physicians (PCPs) and 52 percent of specialists said they are already keeping electronic health records (EHRs). This is an increase of 12 percentage points for PCP’s and 10 points for specialists over the last two years.

The study of almost 11,000 health care professionals also revealed that more than half of physicians had smartphones. In addition, they expect to spend less time with pharmaceutical sales reps in the coming six months.

"Marketers must adjust to the needs of plugged-in, increasingly busy doctors in everything they do – from the platforms they use for messaging to the time they expect to have with prescribers," said Jim Vielee, Senior Vice President at Knowledge Networks. "Health care professionals are embracing new technologies that promise more control and convenience; we cannot help but see a connection between the use of smartphones for e-detailing and an anticipated drop in time spent with sales reps. These trends seem destined to magnify as health care reform takes effect, creating dramatic upswings in doctors' case loads." Via Knowledge Networks


Ms. Graham is a writer and editor with a current focus on health and wellness. To read more of her articles, please visit her columnist page.

Edited by Erin Monda

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