Cegedim Relationship Management recently made an announcement that Mobile Intelligence has been completely implemented in Ferring Pharmaceuticals Company Limited. Mobile Intelligence has now been accepted as the centralized Customer Relationship Management (CRM) platform. It will help organize and implement primary and specialty commercial teams in China. This agreement is inclusive of OneKey, an accepted holistic healthcare professional (HCP) database.
With the growth of the Chinese economy and its recent reforms in healthcare, many analysts are of the opinion that the country will soon be one of the largest international pharmaceutical markets. In order to tap into the market structure of China, organizations like Ferring are making use of CRM solutions that are working towards changing the way markets are accessed.
In a release, Tang Yan, General Manager of Cegedim Relationship Management China, said, "Ferring Pharmaceuticals Asia trusted us to support their most recent venture in China with our integrated suite of game-changing data and CRM solutions. With newly enhanced features, Mobile Intelligence is the only tool required for outstanding field user effectiveness. Our team of innovators has achieved ground breaking flexibility that enables companies to modify the solution as their business needs change and markets evolve."
Fei Jia, General Manager of Ferring Pharmaceuticals (Asia) Co Ltd said, "Mobile Intelligence provides our company with the vital technology to promote our customer and human centered philosophy on medical innovation. Cegedim Relationship Management quickly implemented the solution within our strict time parameters. The company's proven history and experience with the APAC region makes us confident that this partnership will foster our long-term growth in China."
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Carolyn John is a Contributor to HealthTechZone. To read more of her articles, please columnist page.Edited by
Rich Steeves
