Healthcare infographics are powerful marketing tools that can help you connect with your audience. They're also a great way to educate people and keep them up-to-date on the latest innovations in the healthcare industry.
In this article, we'll take a look at 14 ridiculously simple ways to improve your own healthcare infographics design. We'll cover everything from color schemes to fonts, so you can create an infographic that will resonate with people around the world. Let's get started!
1. Develop a color scheme that reflects the healthcare industry.
Healthcare infographics should be designed with great care, as their content can have a serious impact on people's lives. Colors are one of the most powerful ways to reflect your audience and your brand, so it's important to develop a color scheme that fits in with your existing website or other marketing materials.
2. Choose a font that is simple and easy to read.
The right font not only helps you create a great visual, but it can also help your infographic promote your brand. There are plenty of free fonts that work well with infographics, so don't be afraid to experiment with different fonts.
3. Make sure you understand your audience BEFORE you start designing.
The key to a cool infographic is making sure you understand your audience before, during and after the design process. You need to know who they are, their interests and what will make them want to share your content with others.
4. Use images to explain complex ideas.
Not everyone understands complex ideas. Not everyone reads text. Use images to tell the story that you want to tell and to explain.
Don't use images just to be flashy, don't use them just to look cool. Use them because you have a complex thing to tell that can't be explained with text alone. If the only way you have of explaining something is with an image or two, then do it!
5. Visualize data to make it easier to understand.
The human brain is designed to detect visual patterns. Whenever you look at a pie chart or bar graph, your brain automatically tries to find meaningful patterns in the data. This makes it much easier for you to understand complex sets of data.
6. Use light, faded backgrounds to focus attention on the visuals.
This can work particularly well with darker visuals which are more difficult to bring out. White backgrounds stand out more than dark or bright colors, which is why they are perfect for infographics.
7. Space out information so it's simple to understand.
Healthcare is a complex industry, but you can use creative ways to make everyday ideas easy to visualize and understand.
8. Limit text on your visualizations to key phrases and important points.
The more text that appears in a visualization, the harder it becomes to find the information that is relevant to the viewer. It may also cause viewers to lose interest due to an overload of information.
9. Use colors that represent the values of your brand.
Healthcare brands should always use colors that represent their values and the healthcare industry.
10. Tell a story with your infographics.
It can be an anecdote that sparks curiosity, or a narrative that follows the natural flow of the infographic. You should aim to provide information in one or two panels, then wrap up with a conclusion. The story should be told through color choices, shapes and images as well as words.
11. Use one consistent color palette throughout your entire infographic.
Consistency is especially important in infographics because each visual helps the reader understand specific points. The colors you choose will give your infographic a cohesive look and feel. Keeping your color palette consistent within your entire infographic means that all of the graphics will work together to help tell one story or idea instead of contrasting, conflicting or clashing with each other.
Hex colors are always easy to use, because most color combinations are made up of three colors in the hex code. Use one color for your keywords or main title, then two others for your background and images. If you vary the amount of black in each graphic's hex code, you can create a gradient effect . This makes it easier for you to choose colors that work well together.
12. Utilize colors that strengthen your brand or industry's image.
Healthcare brands should always use colors that represent their values and the healthcare industry.
13. Arrange your visuals in a logical order to make it easy for people to follow along.
Present your point in a straightforward and easy to follow way. To do this you should have one main idea per paragraph then use other paragraphs that explain the reasoning behind the main idea or explain what you are showing or both.
14. Use Venngage.
Venngage is an online infographic maker that provides a wide range of infographic templates suitable for all industries. To give you an example, here are some of the best infographic templates from their website.
Healthcare is a complex industry, but there are many creative ways to make everyday ideas easy to visualize and understand. If all of this sounds intimidating and you want help in creating engaging healthcare infographics, don’t forget to use Venngage infographics. What are you waiting for? Start promoting the healthcare industry by creating infographics today!
