Healthcare Technology Featured Article

October 23, 2013

New Partnership Announced for Breast Cancer Awareness Fundraiser


Hang W/ Inc., a subsidiary of MEDL Mobile, has announced a new partnership with the online magazine StyleSeenDaily.com. This partnership will focus on a week-long online fundraiser followed by a private event. Both the fundraiser and private event will go to help in the search for a cure to breast cancer. All funds will go to the National Breast Cancer Foundation.

In honor of Breast Cancer Awareness Month, StyleSeenDaily has started the BOOBies Beauty Cancer Awareness Campaign.

During the campaign, when consumers download the Hang W/ mobile app, Hang W/ will donate $1 to BOOBies Beauty Cancer Awareness Campaign. The app has had over 600,000 downloads in the last six months and has generated more than 10,000,000 user sessions.

Crystal Fambrini, one of the event’s founders, says, "Hang W/ is an incredible platform for our fundraiser. Viewers can now follow our #BOObiesBCA host committee members live and for every download funds are contributed to finding a cure for cancer."

The events host committee includes: Nikki Bella, Bree Bella, David Beebe, Aaron Blackburn, Stuart Brazell, Erica Cornwall, Rowley Dennis, Crystal Fambrini, Angela Taylor, Elizabeth Jones, Cody Kusakabe, Carter Lay, Shira Lazar, Matthew Burton, Michelle Marie, Rachel McCord, Kacey Montoya, Patrick Moulton, Amy Paffrath, Francesca Ramirez, Jamie Schneider, Alec Shankman, Angela Sun, Pilar Vargas and Nicole Zeoli.

Breast Cancer Awareness Month is an annual international health campaign organized by major breast cancer charities every October. The event is used to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.

A variety of events around the world are organized in October, including walks and runs, and the pink illumination of landmark buildings. In the United States, the National Football League promotes breast cancer awareness by incorporating pink on and off the field.




Edited by Alisen Downey
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