Healthcare Technology Featured Article

February 13, 2013

Bell Alliant Uses Mobility Trend to Set a New Guinness World Record

The mHealth (mobile health) development has begun to be embraced by medial fields and research companies alike, who have begun to manipulate the creations in social entertainment to enhance the quality of healthcare. This new change in healthcare has prompted companies and businesses alike to work together and create new solutions and awareness campaigns that intertwine the new found technologies within the medical field.

Bell Alliant used the recent revelation in the mHealth trend to help raise money for mental health on Bell Let’s Talk Day by vowing to donate five cents for every call, text, tweet and Facebook mention. Not only will Bell donate 4,813,313 dollars to mental health programs, but its customers, partners, familiars and friends in the US have helped set a GUINNESS WORLD RECORDS title for the “most people sending a text message simultaneously” in support of mental health.

Bell Alliant is one of the largest regional communication providers based in Canada, and through its services consumers are able to use its information, communication and technology services.

"The show of support for mental health here yesterday was tremendous," said Dan McKeen, Senior vice president, Customer Solutions. "Setting a new GUINNESS WORLD RECORDS title is not something you get to take part in every day, and the additional money raised and support provided to Canadians suffering with mental illness made everyone very proud - it was amazing to be a part of it."

Back in 2012, eight million people sent more than 78 million text messages and long distance calls on Bell Let's Talk Day, which resulted in over 3.9 million dollars being donated to mental health initiatives across the country.

It has created accomplishments and awareness in the medical field by using platform of mHealth, and within one year was able to increase its donations dramatically. Users have helped raise millions of dollars just from a simple text or Twitter update, which in reality is already a part of their daily routine. With a new movement set in place, there’s no telling how mHealth will contribute to the industry in the future.

Edited by Brooke Neuman

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