Healthcare Technology Featured Article

February 04, 2013

Lupin Pharmaceuticals Upgrades Its Salesforce to iPads with POP CRM

Baltimore-based Lupin Pharmaceuticals has made the decision to upgrade all 160 of its sales representatives to iPads that are configured with POP’s iPoint Mobile CRM. POP’s system will enable such functions as call management, eDetailing, electronic signature and GPS. Ed Becker, the principal and cofounder of POP, says that this decision will allow its salesforce to eliminate the need for laptops and desk computers.

Mickey Proctor, vice president of sales for Lupin Pharmaceuticals, explained in a statement that the company evaluated many major pharmaceutical CRM vendors before making the decision to go with POP. He went on to explain that POP stood out above the competition, saying, “Our assessment of POP’s systems is that it provides the best overall value with the greatest flexibility. POP continues to be a true partner by offering business and system solutions while providing us with a high level of service.” He anticipates that this selection will both improve and support sales success.

As both the mobile and CRM market grows, it only makes sense that mobile CRM would emerge as a key player, fitting into the busy, on-the-go lifestyles of sales representatives. Using POP’s CRM system on an iPad will undoubtedly be easier than using secondary hardware, especially for people who are on the road and in and out of offices all day. Furthermore, Enterprise Apps Today has compiled its list of the ten best CRM apps in their article “Top Ten Mobile CRM Apps.” Among the apps listed are Sugar Mobile, Mobile and Salesforce Chatter.

Lupin has quadrupled its salesforce over the course of the last few years, and the company recognized that streamlining its salesforce by providing them with the best in mobile and CRM technology was the best way to continue that growth. No doubt, there will be many other companies who are reliant on their ‘road warriors’ who will hop on the same bandwagon in the near future.

Edited by Allison Boccamazzo

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