Healthcare Technology Featured Article

August 01, 2012

Webcasts and Video Conferencing: Two Ways to Save Money, Educate, and Promote Physician Collaboration


Hospitals and healthcare organizations are using a new tool to educate med students, provide training, and even showcase live surgery done with robots.

They’re called webcasts and many hospitals are using them in place of live lectures.

Boston Children's Hospital uses them to promote medical education and allow physicians and consumers to see the latest and most innovative medical treatments, according to the hospital’s website.

Hospital CIOs, COOs, and other decision makers have learned about decision support solutions that eliminate waste and identify strategic performance improvement opportunities in order to drive superior operational, financial and clinical outcomes in webcasts.

And sometimes the expert comes to you. How about tips, insights, and real-life examples from industry experts miles away from you? That, too, can come from a webcast.

Companies, like Mediasite, provide event webcasting services to stream executive communications, conferences and healthcare education, training and marketing.

Webcasts have become so popular because doctors, nurses and even patients can tune in just by clicking a button. No more traveling to distant sites and having to spend on hotels and airfare. 

Louisiana State University is even bringing the gym to students by allowing them to take online workout classes in yoga, dance, cardio and resistance training, to stay fit and healthy through webcasts.

Video conferencing is yet another way hospitals are reducing costs, yet providing valuable education and training to staff.

It’s proven to be an effective way to reduce the costs of healthcare. By connecting doctors at various sites, it allows clinicians to develop more strategic care plans and effectively treat patients based on their unique symptoms and history, according to an Ovum study.

The Department of Veteran Affairs has just announced this week that it has implemented a new program using video conferencing to increase access to specialty care services for veterans in rural and medically under-served areas. 

A recent Frost & Sullivan report found that "reduced prices and improved quality are boosting the adoption of telemedicine video conferencing systems" and that healthcare is "ripe for video conferencing,” according to Mike Miliard.

“When properly integrated into healthcare systems and working practices, video conferencing will have a significant impact on care outcomes and patient and practitioner satisfaction, analyst firm Ovum said in its latest report,” as noted by eGov Innovation editors.




Edited by Brooke Neuman
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