Callidus Software Inc. (CALD), a provider of sales effectiveness tools and cloud computing, has been selected by a biopharmaceutical company to use its CallidusCloud sales performance management and sales coach solutions to improve the drug company’s staff in North America.
CALD will use its CallidusCloud solutions to encourage sales teams to perform at a high level through targeted incentives and high-frequency sales coaching.
The healthcare industry was slow to embrace the cloud, worried about security issues. When you’re storing and managing data on the Internet, and breaches have been so common (at last count, over 370 since 2009, with more than 5.4 million patient records lost in 2010), it might be crazy to think it’s safe to put your data in the cloud.
But the cloud offers a way to share massive amounts of data securely and instantly for less money, as it alleviates the need for a huge IT infrastructure. Believe it or not, but electronic medical and health records are going up to the cloud to help doctors make better clinical decisions while reducing costs. As a result, the healthcare IT market is forecasted to expand at an annual rate of 9.3 percent, up to a high of $20.5 billion in 2017, according to basecase.com.
The website maintains that cloud-computing is actually transforming the pharmaceutical industry “as top pharma companies have begun to collaborate on IT solutions versus doing everything in-house.”
And don’t forget the potential of the cloud for big data. As big data continues to grow, “with the addition of genomic datasets, next-generation sequencing and biologics, the cloud has reached the pharmaceutical industry just in time,” basecase.com proclaims.
CALD offers Software-as-a-Service and mobile solutions, including candidate assessment tests for hiring, video interviews, marketing automation, sales performance management, quotes and proposals, sales enablement, sales coaching, sales commission management, learning management and content authoring, underpinned by analytics and gamification.
CALD says in its videotape that it gives companies “insight into their top performers,” to identify what they do differently, what drives them and what motivates them. The company notes that in this way, businesses can look for these characteristics in others they hire, while also finding them within their existing staff. Callidus does all this through its four cloud computing solutions, hiring, marketing, selling and learning.
The company offers a gamified social, collaborative selling platform to drive sales effectiveness.
MySalesGame charts each sales rep’s progress compared to peers, and gives alerts when productivity is lagging; rewards performance with badges good for sharing credit, online retail or cash rewards; and provides an automated sales advisor who suggests ways to improve.
CALD feels its approach is particularly useful today when, according to a sales management association webcast, many vice presidents aren’t fearful of their competitors, but worry about Google. If their customers can find more and more information out there about what they need, who needs a sales force?
CALD believes its solutions are the answer to a world where businesses, and the ways they communicate, are changing all the time.
