Healthcare communications company, HealthSTAR Communications, has been working to release vConnect, a personalized digital platform for healthcare providers.
This new digital platform works on the latest technology and offers the propagation of content delivery, data capture and Customer Relationship Marketing (CRM) via the iPad, iPhone, Android or laptop.
vConnect can be a the best option for sales representatives to book events, select compliant speakers/topics/modules, register attendees and launch an event in as few as five clicks.
The platform even offers convenient modules, allowing physicians to get the information they want when and how they want it. It tracks, aggregates and analyzes data to enhance future marketing and sales decisions and establishes data repository for future CRM initiatives.
In addition, this solution offers the salesforce compelling information and relevant content on-the-spot to HCP customers, while offering as much as a 60 percent savings over traditional key opinion leader (KOL) led programs.
“We continue to execute over 65,000 live speaker events each year. In surveying HCPs throughout the U.S., we continue to hear that they want relevant promotional content when it is convenient to them and from the sources they respect the most. vConnect is a cutting edge technology that is a compliant, cost-effective and innovative approach to delivering relevant medical education,” said Chris Curcura, group president of the HealthSTAR Promotions Group.
Curcura said that this platform delivers customized, preference driven, impactful content and dramatically reduces costs.
“vConnect is a digital solution which will deliver a positive customer experience,” says Patrick Purcell, Vice President of Sales of SCS Healthcare Marketing, a subsidiary of HealthSTAR Communications. “The tool is providing sales reps and our clients with the right type of format to be successful.”
HealthSTAR is one of the largest independent global marketing services company in the world and has conducted more than a million field-level key opinion leader (KOL) led programs and events with physicians.
Jyothi Shanbhag is a contributing editor for HealthTechZone. To read more of Jyothi's articles, please visit her columnist page.Edited by
Jamie Epstein
