Healthcare Technology Featured Article

December 27, 2011

Cegedim Relationship Management Announces That Its Mobile Intelligence Software as a Service CRM Solution Has Been Deployed by C.G. Papaloisou Ltd.

Cegedim Relationship Management, provider of technological solutions, specialized software, data flow management services and databases for the healthcare sector, has announced that its mobile intelligence solution for iPad from its SaaS model, and OneKey, healthcare professional data source, has been successfully implemented by C.G. Papaloisou Ltd., Cyprus based importer and marketer of medicines in multiple therapeutic areas which include cardiology, psychiatry, pneumonology, oncology, neurology and dermatology as well as in gastroenterology. C.G. Papaloisou will use these solutions within their primary and specialty commercial teams.

In a release, Pantis Papaloizou, Managing Director of C.G. Papaloisou Ltd., said, "We objectively chose Mobile Intelligence for iPad for the intuitiveness of its Graphical User Interface (GUI), the system's expansive functionality and its proven sample management capabilities. In addition, Cegedim Relationship Management solved our issues of connecting to the most comprehensive healthcare professional database, accessing a single view of doctor profiles, call planning, call history, and most efficient call reporting. Best of all, it's delivered through a breakthrough device that drives better interactions."

The Life Sciences commercial team constantly focuses on improving efficiencies of Sales Team's and on extending Stakeholder Interaction Time Inherently. Because they spend a lot of time on the road interacting with their stakeholders, Life Sciences teams require mobility tools which have been designed to be intuitive and fast to help improve interactions with healthcare professionals.

Mobile Intelligence for iPad, comprehensive CRM solution, enhances productivity for Bio-Pharmaceutical commercial teams. Speed and flexibility of the Mobile Intelligence solution make it a highly adaptable tool capable of delivering faster deployment time, faster functionality enablement or disablement, and system customization capabilities for addressing different requirements of a company via its advanced configuration solutions. 

Papaloisou were able to utilize the connectivity advantage between the Mobile Intelligence solution and the OneKey database from Cegedim Relationship Management to effectively enhance their targeting and segmentation processes.

Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management, said, "We understand that companies chose our CRM because it can optimize the performance of their commercial teams. Our unique team of Life Sciences industry experts, coupled with our vast experience in the market, aided us in addressing their concerns and positioning them for increased growth and performance in the new era of Life Sciences."

Calvin Azuri is a contributing editor for HealthTechZone. To read more of Calvin’s articles, please visit his columnist page.

Edited by Rich Steeves

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