Grunenthal Portugal, a biopharmaceutical company, has implemented the Mobile Intelligence for iPad from Cegedim Relationship Management as the centralized Customer Relationship Management (CRM) platform for its specialty commercial teams.
Grunenthal Portugal supposedly invests and pursues the most advanced pain relief management therapies and employs an exceptionally patient centric approach.
Cegedim Relationship Management explained that it provides commercial, regulatory compliance and data optimization solutions for the Life Sciences industry, enabling targeted solutions for strengthened client customer relationships, enhanced sales effectiveness, improved marketing performance and mitigated regulatory compliance risks.
Its Mobile Intelligence is a Life Sciences CRM solution that gives one access to all the functionality they need for a more effective customer-centric approach to all their client interactions. With the company’s expertise in professional support for life sciences commercial organizations, users can work with a single partner for all their CRM needs or if they prefer, they can handle it on their own or with a third party.
Grunenthal Portugal acknowledged that it was most impressed with Mobile Intelligence's ease of use and ability to reduce its administrative tasks in order to spend more time connecting with stakeholders. Cegedim provides local support for its field users in Portugal – confirming their true customer centric approach. The firm is passionate about being the global leader of research and development for pain relief therapies in order to enhance peoples' lives, and providing HCPs with better patient outcomes. Cegedim Relationship Management has supplied it with the critical tools to achieve its goals to improve the quality of global health.
Officials with Cegedim commented that companies operate within complex healthcare structures that frequently evolve at local and regional levels. As such, it is their continued goal to provide game-changing CRM solutions and multi-platform support for the transformed Life Sciences industry. Grunenthal is now able to swiftly adapt to new market changes and capitalize on growth opportunities through the unparalleled flexibility and unique functionality of Mobile Intelligence.
Nathesh is a contributing editor for HealthTechZone. To read more of Nathesh's articles, please visit his columnist page.Edited by
Juliana Kenny
