Healthcare Technology Featured Article

March 24, 2014

Welltok Acquires Health App Developer Mindbloom

Welltok, a developer of healthcare optimization platforms, has acquired health app developer Mindbloom with a view to expanding its services. The financial details of the acquisition were not disclosed.

The services of Mindbloom will be used in Welltok’s CaféWell Health Optimization Platform, which allows users to manage their care programs and receive recommendations for managing finances.

Mindbloom’s apps include Juice and Life Game for developing exercise routines and taking care of yourself, having been featured in the Apple App Store while the Seattle-based app company has collaborated with many larger health companies in the past.

Welltok, based in Colorado, needed an effective and practical platform for changing consumers’ health-related awareness, actions, and behaviors, explained Jeff Margolis, chairman and CEO of Welltok. “We were impressed by the Mindbloom team’s ability to integrate behavioral science and user-centered design principles with health-related content to deliver a superior consumer experience,” he said.

Margolis went on to say that the acquisition allows Welltok to take advantage of Seattle’s mobile and e-commerce talent. “Adding a Pacific Northwest team also allows us to tap into the rich mobile, e-commerce and gaming expertise in the region,” he said. “With Mindbloom on board, we are further strengthening our consumer DNA to help individuals optimize their health.”

Welltok recently raised $22.1 million in Series C funding. Some of the company’s investors include New Enterprise Associates (NEA), IBM Watson Group, and Qualcomm.

With its new funding and Mindbloom acquisition, Welltok is aiming to move beyond the current systems used for optimizing each consumer’s health status.

“Our Platform as a Service solution meets this need by revolutionizing the way population managers partner with consumers and connecting them to the right resources and incentives,” said Margolis in a previous statement. “We have the vision, industry expertise and financial strength to lead the charge in optimizing consumers’ health and maximizing rewards.”

Edited by Alisen Downey

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