Healthcare Technology Featured Article

December 10, 2013

Coke Pushing Happiness Cycle Program to Encourage Active Lifestyles


Coca-Cola has officially launched its new program that is targeted at reducing obesity. The company best known for producing and marketing sugary, syrupy beverages is now offering up a program it has dubbed Happiness Cycle. The program was first announced in July. The program will see the soft drink company offer up about 300 bikes to teens in Victoria, Australia who register to take part in a community bike ride.

While this company is certainly one that understands the important of ad campaigns, Coke says that the Happiness Cycle program doesn’t have an ad campaign attached to it. This isn’t about the firm trying to make some money off of people riding bicycles. The company says that the Happiness Cycle campaign is only looking to make sure that people are getting more active.

Coca-Cola is actually trying to encourage a healthier lifestyle in general with the program. Along with offering up the bikes, the company is promoting smaller portions at mealtime and lower calorie and kilojoule options when people are trying to snack.  The program has managed to go a bit high tech as well. There is a mobile application that will allow the people who are using bikes to get around tracking how far they have gone. The application will also allow for users to compete against their friends. The Happiness Cycle will track activity in the same function that wearable tech like the Jawbone Up or the Nike Fuel band is able to track activity.

This kind of tracking and logging when it comes to riding a bicycle is getting bigger all the time. Most companies are jumping into the mix in order to make a buck off the wearable tech boom. Coke claims that this approach is actually altruistic. Whether or not that proves out to be the case remains to be seen.

For more information on this innovation in wearable technology as well as other major wearable tech devices and insight into what the future holds for the industry, join us at the Wearable Tech Expo in Los Angeles/Universal City, California December 10-11.


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