Healthcare Technology Featured Article

December 13, 2012

My Own App Helps Measure Skin's Health and Age



For someone who is worried about aging, staring in the mirror usually leads to skewed observations, either seeing something that doesn’t exist or checking too frequently to notice a change when it occurs. Now, there is a free app for Apple and Android to help users track the aging process.

My Own, from skin health company Own, analyzes pictures that users upload, checking for signs of aging such as deep wrinkles, fine lines, and hyper-pigmentation. In a recent statement, the app promised a 95 percent accuracy rate for the personal beauty number that it provides, based on the analysis.


Image via www.ownprodcuts.com

The tips provided by the app are customized to address each user’s individual skin concerns. While it makes suggestions about skin care products, it also goes beyond the promotions to provide users with lifestyle and health tips that will improve their skin’s appearance.

The directions for My Own app recommend that users submit photos that are well-lit, in which they are not wearing any makeup, and provide key supplementary information, like their date of birth and the source of light in the photo. Then, 30 days later, users upload a new photo, allowing them to track the changes that their skin care regime has made. The company promises users that their photos and information are kept 100 percent private.

Stephen Matt, the chief marketing officer at Own, says that this tool will “empower” users, and that it will also draw “awareness to behaviors and practices outside of product recommendations that can maximize their anti-aging routine.” Through this “truly holistic” tool, he says, consumers can “manage their own skin’s health.”

The app is one that is revolutionary, fulfilling the need to be able to track the health of one’s skin in a real, measurable way, not based on human judgment, which is subject to error, especially when it comes to oneself.




Edited by Brooke Neuman




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