C Spire Wireless, a provider of personalized wireless services, today launched PERCS with a PURPOSE, linking its customer engagement and rewards program with the American Cancer Society’s (ACS) Making Strides Against Breast Cancer initiative.
Making Strides Against Breast Cancer is the ACS’ nationwide series of walking events to raise funds and awareness to end breast cancer. More than 270 Making Strides walks occur each year in the U.S. Walks range from three to five miles.
C Spire Wireless’ PERCS with a PURPOSE allows members to share PERC reward points to raise funds for breast cancer research. C Spire Wireless has promised to give $1 for every 100 PERC reward points shared by customers up to $10,000.
The company has also pledged a separate matching gift of $10,000.
“C Spire Wireless has always made charitable giving a priority and we continue to look for ways to turn our current services and programs into vehicles for giving back to the people and communities we serve,” said Jim Richmond, vice president of corporate communications for C Spire Wireless. “PERCS with a PURPOSE engages our customers and non-customers and encourages them to get involved in an easy and fun way by sharing their earned PERCS points to help fight breast cancer.”
The goal of the PERCS with a PURPOSE program is to encourage PERCS members to share one million PERCS reward points to help raise $20,000 to benefit the ACS, according to the company. The program will run through October 31.
PERCS members can share their points by visiting cspire.com/purpose.
Not a PERCS member? Non-PERCS members can still participate by donating $5 to the ACS through a text to donate option (text HOPE to 20222).
“Breast cancer awareness and research is a cause that is near and dear to our hearts at C Spire, with some of our own employees fighting this horrible disease,” Richmond said. “We’re pleased to be partnering with The American Cancer Society to benefit their Making Strides Against Breast Cancer initiative and hope our PERCS with a PURPOSE program helps make a difference.”
C Spire’s PERCS rewards program honors customers for interacting wirelessly with the company and sharing their views on the company’s community social forum, “being a loyal customer and engaging in activities on their way to personalizing their wireless experience,” the company noted.
Edited by Braden Becker