I don’t know about you, but I’m pretty tired of hearing about what we should and should not eat. But a new iPhone mobile app has caught my eye because it gives shoppers in the produce aisle and anywhere else in the store, or even at home, instant access to a nutrition rating system right on their shopping lists.
Guiding Stars, a store-wide nutrition guidance program for rating food, and Midcentury Media, creator of the mobile app Shopper, today announced they’ve partnered on this UPC-driven app that “lets users identify the healthiest foods for purchase by providing simple star-ratings on nearly 100,000 foods and beverages, enabling on-the-go shoppers to quickly identify the nutritional value of foods on the fly,” according to the companies.
It’s simple. The newest version of the Shopper iPhone app will allow mobile device users to scan the UPC of a food product in the store or at home and immediately determine the nutrition rating of that food within the patented Guiding Stars system.
One star means "good" nutrition; two stars, "better" nutrition and three stars, "best" nutrition. Zero stars, sad to say, often what you’d find in my cart, means the food doesn't meet the strict Guiding Stars criteria. A free trial version is available for new users. The full feature app will be available for $0.99.
"Healthier eating is a big focus for our Shoppers, so teaming up with Guiding Stars is a natural choice, with their user friendly system of rating foods found in grocery stores across the U.S.," said Sean Flynn of Midcentury Media, in a statement. "Together we make it easy for on-the-go iPhone users to build healthier shopping lists, locate nutritious foods in their local grocery store and share healthy suggestions with their friends."
With more than 35 percent of adults in this country today considered obese, this could be an easy, painless way to go grocery shopping, one of my least favorite things to do (and which I do every day, sometimes twice a day, because I’m always forgetting something), and as a nice side benefit, get healthy, too.
Edited by
Rachel Ramsey
