Members of the ‘Baby Boomer’ generation – a large part of today’s population, and the result of increased births post-World War II, have now reached the age in life where preventive care and health matters are a central focus.
The world we live in today is one that greatly differs from the time in which this generation made their debut. Today, technological advancements like the Internet and mobile devices make it easier and more convenient to communicate, stay informed and become an empowered user. This is especially important when it comes to health.
With mobile health apps set to rise – hitting $392 million in revenue by 2015 – Baby Boomers and their doctors are playing a more influential role than ever in market potential.
A recent poll from Mitchell Research found that of the 78 million Baby Boomers in the U.S., 24 percent own smartphones and are turning to apps recommended by their doctors to further preventative care. Half of the 600 poll respondents also said they will buy medical related apps their doctor recommends including apps that help monitor their weight, exercise or conditions like heart disease and diabetes.
Respondents also said they were more likely to download an app recommended by their doctor than one a friend or family member told them about.
This large market of 19 million users also presents a giant opportunity for mobile app developers.
While developers are tasked with creating and adapting mobile health apps that meet requirements and match the latest advancements, there is hope for financial growth in the space. The poll also found 71 percent of Boomers are willing to pay for mobile apps – with 36 percent spending between $1-2 for a medial app or 35 percent spending up to $10 on apps that could potentially help them to live longer.
Edited by Braden Becker