Healthcare Technology Featured Article

March 02, 2010

Healthcare Technology and News: New Web Site Launched

TechTarget, an online technology media company giving technology providers ROI-focused marketing programs to generate leads, shorten sales cycles and grow revenues, has launched, a new Web site and online social community.

The new Web site will prove beneficial for healthcare information technology professionals researching products and technologies for HITECH Electronic Health Record regulatory compliance. The site will also help technology vendors educate healthcare IT buyers on technical products and solutions.

For all those healthcare IT professionals, who want to learn about products, technologies, regulations, compare available solutions and collaborate with their peers on best practices for technical implementation, is a one-stop shop them.

The editorial team will be lead by five experienced healthcare journalists, along with an online social community, Health IT Exchange, as an integral component for technology professionals who need to ask questions, join discussions and collaborate on the pain points frequently seen by other clinical providers.

A distinct new opportunity is offered by the site for health care technology vendors to deliver their product and solution information through live events, virtual trade shows and original editorial. HP, Brocade, Qualys, and Research in Motion are some of the premiere sponsors.

Launched with 184,000 existing members in the healthcare field, representing two-thirds of all US hospitals, with forty-one percent of these members working at large facilities, the site’s extended audience includes TechTarget's 1.2 million members from the channel reseller and integrator community.

'Seventy-two percent of hospital IT department staff report that EHR will be their top driver for IT purchasing in 2010 and that percent increases as they look beyond this year,' said Andrew Briney, senior vice president and group publisher of Health Care IT Media, TechTarget, citing the 2010 Impact of Electronic Health Records on Health IT Survey completed in January 2010 on 402 health IT professionals by TechTarget.

' delivers much-needed technical product insight to a rapidly expanding market of health IT professionals. The unique focus on community and education provides advertisers with an ideal opportunity to showcase their brand and build demand for their solutions,' continued Briney.

In related news, TechTarget recently announced that it has entered into a partnership with Emagine Médias SARL, the parent company of, to improve the ability of technology marketers to reach the best technology prospects.

Deepika Mala is a contributing editor for HealthTechZone. To read more of her articles, please visit her columnist page.

Edited by Patrick Barnard

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