Healthcare Technology Featured Article

September 20, 2011

American HealthTech, Inc. Launches Social Media to Connect with Constituents

To conduct perfect flow of information among caregivers, partners, and healthcare networks to drive higher outcomes in the new era of post-acute care, American HealthTech has introduced social media marketing. It expands its way of communicating with key constituents.

According to a press release, the program is in response to the long-term care industry's increased use of social media marketing tools to communicate and interact.

"American HealthTech's foray into the world of social media rounds out our connectivity commitment to our customers, colleagues and partners," said Teresa Chase, President and CEO of American HealthTech. "Our goal is to create a forum where those in the industry can gather information and communicate with us and their peers about the value of connectivity and interoperability. Social media also connects perfectly with our business model and philosophy. We're leading the post-acute industry's efforts to drive higher outcomes with innovations that help them to do so. Providing customers with timely information about issues that impact them is all part of being the ultimate connectivity partner."

American HealthTech's integrated social media marketing program includes a blog site that promotes industry and corporate news, customer dialogue and product information as it relates to American HealthTech's leadership position in the long-term care industry; as well as a presence on Facebook, Twitter and YouTube.

The American HealthTech social media presence is being formally started in conjunction with the 62nd AHCA/NCAL National Convention & Expo. American HealthTech's booth #911 at AHCA features social media tablets where attendees can go to "like" the company on Facebook, while also learning about how to achieve full connectivity with partners, fellow providers and entities measuring outcomes.

These efforts work together to offer an interactive and uncomplicated way for constituents to receive and use information.

Mandira Srivastava is a HealthTechZone contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves

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