According to a recent press release, Semantelli recently released Facebook AETracker – a unique solution to help pharmaceutical companies maintain Facebook pages after the August 15th deadline imposed by the social networking giant. Facebook recently announced that it will withdraw the exclusive privileges to pharma companies, and will now enable public feedback and comments to encourage bidirectional dialogue on pages created by pharmaceutical companies.
A New Jersey-based start-up company, Semantelli says the tracker will help pharma companies track Adverse Drug Reactions and Product Misinformation in user comments on company sponsored Facebook pages. Moreover, the product will also spot possible threats and hacks that may impact the reputation of a company.
“Our ability to track Adverse Events, Product Misinformation and other potential threats real-time in Facebook, Twitter and other social media channels should make FDA happy. This allows pharma companies stay on Facebook, and at the same time frees them to further explore the power of social media without waiting for guidelines or fearing regulatory impacts. Social Media is just another channel. We should treat it as such. It can play a major role in improving health outcome,” said Siva Nadarajah CEO of Semantelli, in a statement.
“This is a natural addition to our enterprise reputation platform. Recent hacks on Pfizer's Facebook page is a clear example that tools that can spot threats are necessary to augment human moderation. Our offering is an end-to-end real-time solution that combines technology with traditional moderation,” added Nadarajah.
Semantelli is the leader in Semantic Web based enterprise listening solutions for the global life sciences industry. Companies use Semantelli's compliance sensitive solutions to monitor social media, web and internal unstructured data sources to find previously unknown early warnings, threats and opportunities. Semantelli customers have found immediate ROI, ranging from spotting threats, new trends, targeted promotions and engaging doctors who have shown signs of switching to competitor brands.
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Rahul Arora is a HealthTechZone contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
Edited by Jennifer Russell
