Healthcare Technology Featured Article

February 05, 2014

Fairview Health Services to Provide Novu Wellness Tools


The old way of providing healthcare by treating each symptom has been ineffective, expensive and damaging to the patient. The approach Eastern medicine has taken by looking at the whole body to determine the overall health of the patient has been proven to be more effective. Western medicine has come to this realization, and the vast majority of healthcare providers have implemented many Eastern methodologies to take care of their patients. Novu, a Software as a Service (SaaS) platform offering wellness tools, is using technology to provide its users the tools they need to take a pro-active stance regarding their health by addressing the whole body.

The company has entered into an agreement with Fairview Health Services, a not-for-profit health care system based in Minneapolis, to start offering the Novu Consumer Health Engagement and Rewards Platform to all Fairview patients.

The technology is going to be available through Fairview's enhanced patient portal driving patient health management with innovative approach to promote wellness tools for their patients.

The Novu platform is designed to motivate individuals to make the necessary changes in their lifestyle to improve their health. It integrates health and wellness content and activities that are personalized to engage each patient and reward them accordingly.

The programs covered by Novu include nutrition, strength, cardio, stress, life purpose, smoking cessation and many others. They are part of the more than 200 two-week-long health and wellness programs based on proven research by experts in each field from leading US universities.

"We are pleased to announce that Fairview has integrated the Novu platform into its patient portal, offering access to all its patients and helping drive innovation in the industry. Fairview joins our expanding client relationships that now includes several of Minnesota's leading health companies – all of which share our view that empowering the individual with the needed tools is key in engaging them to be an active participant in managing their own health," said Tom Wicka, CEO of Novu. 

This type of program is especially useful for lifestyle conditions such as obesity, diabetes, high blood pressure and others. Using the technology Novu provides, patients will be able to monitor their progress while at the same time learning about health and wellness along with the community of users with the same types of conditions.

Novu provides each organization with a customized engagement solution designed to address the unique needs of its community. The platform is primarily used by health insurance companies, corporate employees and health service organizations to enhance the health of their customers, employees and patients.




Edited by Cassandra Tucker






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