Healthcare Technology and News: Veeva CRM Selected by Accera Pharmaceuticals

Accera Pharmaceuticals, a commercial-stage biotechnology company, has reportedly selected Veeva CRM from Veeva Systems.

 

The company developed and now markets Axona, a specially formulated medical food, in the US. Accera is also engaged in the research, development and commercialization of other clinical applications for Axona in acute and chronic neurodegenerative diseases.

 

Accera began searching for a replacement in less than nine months after deploying a new CRM application. The company said that it has quickly outgrown generic CRM tool, and it required a flexible, industry-specific solution that could handle its unique needs and rapid growth pace.

 

“Our previous product had serious scalability issues,” said Ed Bach, director of sales operations at Accera, in a release. “We can’t be trapped by a solution that hampers our ability to grow in size or scope.”

 

Company officials said they wanted a new system built on the multi-tenant SaaS model.

“As a venture-backed company, we are cost-conscious so we wanted a SaaS solution that didn’t require the purchase of expensive system infrastructure or countless hours spent on managing it,” said Ian Elverson, manager of information technology at Accera.

 

The company turned to the provider of SaaS solutions for the global life sciences industry.

“SaaS-based and pharma-specific, Veeva CRM had everything we were looking for,” said Elverson.

 

“Veeva’s SaaS solution makes it easy to scale up and change without disrupting existing functionality,” added Bach.

 

Accera selected Veeva’s VBioPharma Primary Care Edition CRM, VMobile, and VInsights Analytics, which are part of the Veeva CRM suite of multi-tenant SaaS applications.

 

“Compared to alternatives, Veeva CRM has more robust reporting capabilities, a more intuitive interface, and many more pharma-specific capabilities. It’s the CRM solution for the life sciences industry,” said Bach.

 

The company’s entire team of field sales representatives and sales operations team are expected to live with Veeva CRM by January 2010. The company expects the new system to dramatically improve its field team’s efficiency, and also increase the scope of data that sales operations can collect.