Healthcare Technology Featured Article

July 30, 2013

Online Publisher of Fitness Content May Be in Position for Successful Run


The continuing struggle of newspapers, brick and mortar bookstores and magazine publishers, combined with the popularity of video games, seems to suggest that people do not want to read content as much anymore.

A closer look however, shows that's not necessarily true. One company in particular, LifeApps, is having some success in the post-print media age.

Founded in 2009, San Diego, California-based LifeApps Digital Media, Inc. is a distributer of fitness related content in different online forms, like apps, online magazines and websites.

These apps, like the Golf Core Grip Workout System and MDWorkout, are available for iOS-based devices. Launched in January 2013 at the PGA Merchandise Show, Golf Core helps golfers develop strength and muscle memory needed to better their golf game. Users get grips, tension bands, a wall chart and a downloadable app with training programs.

YouWorkout online magazine delivers training content from athletes and trainers. It is available on the Kindle Fire, iPad and Android tablets.   Meanwhile, from the browser, websites like YogaWorkout.com and TennisWorkout.com also cover a variety of fitness topics.

The company’s stock spiked on Monday, July 29, closing at $0.0663 per share, 37 percent above the previous close but well below the 52-week high of $0.48 per share. LifeApps recently acquired another San Diego-based company, Sports One Group, a provider of sports uniforms and apparel in the wholesale market.

A couple of reports indicate potential growth in the fitness industry. The American Council on Exercise expects growth in employment opportunities in fitness, with 87 percent of fitness professionals stating that business grew or remained the same in 2012. The Sports and Fitness Industry Association (SFIA) found that 3.5 million more people have participated in physical training activities over the past five years.

This increased level of participation, combined with the growth in popularity of mobile technology, would seem to be a good sign for LifeApps. Although five shares of its stock cost less than a pack of chewing gum, the company seems to have staked out a claim in online fitness publication. The acquisition of Sports One Group shows a willingness for LiveApps to diversify, leaving observers to wonder which segment of the fitness industry is next.




Edited by Blaise McNamee
Get stories like this delivered straight to your inbox. [Free eNews Subscription]




SHARE THIS ARTICLE



FREE eNewsletter

Click here to receive your targeted Healthcare Technology Community eNewsletter.
[Subscribe Now]