Healthcare Technology Featured Article

March 26, 2013

Omnio iPad App Makes it Quick and Easy for Medical Professionals to Access the Tools They Need

Technology innovations make everyday lives easier across multiple industries. Users and financial services companies alike benefit from mobile banking, the auto industry is continually improving on the connected car and healthcare can easily meet HIPAA compliance requirements and manage patient data.

Physicians Interactive (PI), a divison of, Inc. and a resource for healthcare information, medication samples and mobile decision support tools for medical professionals, today launched Omnio, a new app for medical professionals that connects clinicians to comprehensive drug and disease references and calculators that are essential in their specialty.

The app was developed with extensive user research to ensure it met the needs of medical professionals who have been frustrated with the limitations of other medical apps, such as lack of customization, failure to provide relevant information and resources needed at the point of care and difficulty to manage different apps separately.

“With more than 31 million new entrants coming into the American healthcare system under healthcare reform, clinicians have a pressing need for tools to simplify their workflow,” said Donato Tramuto, Physician Interactive’s CEO and vice chairman, in a statement. “Yet, only five percent of medical professionals are satisfied with current medical apps. Omnio changes everything, allowing clinicians one-tap access to their favorite mobile tools and serving all the diverse roles clinicians now play. We chose the name Omnio because this app will become the omnipresent clinical assistant for the emerging healthcare workflow.”

One of the strongest features Omnio offers to help differentiate it from other apps is its powerful search built into the app – it allows users to find information across multiple sources at once. The more resources you add, the most powerful it becomes.

“Clinicians don’t have time to scroll through five screens of medical apps to find the one tool they need,” said Physician Interactive’s Chief Medical Officer and Senior Vice President of Product Management Gautam Gulati, MD, MBA, MPH. “We provide those core tools, for each specialty, then apply the latest design and technology to make it easy to add, swap, drag and drop to customize Omnio into their optimal point-of-care resource. Clinicians are coming to Omnio to get the latest news in their field, check drug dosing and interactions, review evidence-based guidelines, and perform calculations at the point-of-care. We make it quick and easy for them to access the tools they need.”

The app starts with more than 600 premium resources from trusted publishers that are curated for your profession and specialty, powered by social engines to ensure users are always up to date. It offers a comprehensive drug guide with drug lookups, interaction analyzer, doing calculators and up-to-the-minute formulary information, a medical calculator suite with more than 200 critical offerings and essential references from trusted sources.

“I can use Omnio on my iPad every day to answer questions specific to my branch of cardiology,” said Jordan Safirstein, MD, FACC, FSCAI, RPVI, who specializes in cardiac and peripheral vascular intervention. “It is personalized information chosen by me that is always accessible on my iPad. This type of functionality is part of the appeal of the iPad—so it’s great to finally have this in a medical app.”

Users can download Omnio for the iPad today. Visit to learn more.

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