It was announced on Monday that the dailyRx News Network will add video to the content that it offers. The network feels that adding video will improve patients' experience while accessing content through social media, mobile devices and local providers.
Austin, TX-based dailyRx, Inc. provides comprehensive health news, including FDA alerts, news articles, research, trial studies and trends, and is a Patient Conversation Media company. Content is provided in a codified format that makes it easier for healthcare providers to deliver information relevant to patients’ needs.
The main goal of including video content is to help patients become more aware of their particular health issues and improve compliance with physicians' directives after a visit.
According to dailyRX News CEO, Donald Hackett, "Ninety percent of patients have limited time and do not understand their doctors' instructions post-appointment. Videos are the perfect medium to reinforce doctor-patient conversations."
Social media content is available through Facebook, Twitter, Pinterest and Google+. Android and iPhone users can get customized information on their smartphones.
Several trends support dailyRx's decision to add video content. Telehealth services, where patients get basic treatment and communicate with their doctor remotely, are gaining popularity. A resource like dailyRx would be a great addition to these services.
The Affordable Care Act, fully in effect in 2014, requires greater patient engagement by providers.
According to dailyRx, results from market research would seem to confirm the addition of video: Half of consumers in the survey stated they rely on health videos as a top resource for information. Fifty-three percent access information on the Web, while nearly one third of cell phone users have searched for health news while using a mobile device.
The growth of the Internet led to the decline of print media, but now mobile devices have taken that decline a step further as they become the most common way individuals access information.
These and other technological advances, combined with new laws, are changing the way patients get healthcare treatment. The content that services like dailyRx News Network provide is going to be a major part of these changes.
Edited by
Braden Becker
