In order to remind people of the importance of physical activities and their health, companies are creating new ways to capture user’s attention through advanced technological products. This trend has been coined mHealth (mobile health), and has garnered the attention of both the pharmaceutical industry and healthcare providers.
In effort to support this new trend, PortaLife Solutions, creator of a Carrotlines, a healthy eating iPhone app for Canadians, has partnered with Tommy Europe, celebrity fitness trainer and television star to create “Carrotlines powered by Tommy Europe.”
When leveraging this app, users can set a personal profile account that sets nutrition and lifestyle goals, and can chose from one of the recommended profiles or create their own based on 40 attributes like low in fat, vegan or gluten-free.
According to Withings Media, a creator of smart trackers, the WHO warns us that physical inactivity is now identified as the fourth leading risk factor for global mortality (six percent of deaths globally) and is recommending that people take part in daily physical activity or exercise. With such dire issues affecting the world, the newly developed app proves to be an important development for the health industry, providing exclusive access to fitness and nutrition videos by Tommy Europe as well as the ability to find health food options before going to the grocery store.
"I want to make it easier for Canadians to combine healthy eating and fitness in their daily lives. ‘Carrotlines powered by Tommy Europe’ is an easy and effective way to take control of your eating," said Tommy Europe.
The new Carrotline’s edition, which combines video and imagery, is an easy way for Canadians and consumers alike to begin downloading apps that can actual improve their health. With our phones always at the tip of our fingertips, this is the perfect outlet to serve as a constant health reminder.
Edited by Jamie Epstein