Healthcare Technology Featured Article

December 11, 2012

Digital Signage in Healthcare: Applications and Technology Considerations

Technological advancement in healthcare has seen a healthy boom in recent years with the adoption of electronic medical records and greater use of telemedicine. The industry is now seeing additional adoption of digital signage, the electronic display of information.

Digital signage enables both healthcare facilities and medical staff to communicate in a more efficient and professional way with patients, visitors and vendors.

Healthcare Applications

From a hospital visitor perspective, there are three needs that can be addressed by digital signage.  These include being informed, educated and entertained.

Hospitals and medical offices alike have begun installing flat panel displays in high-visibility areas to provide up-to-the-minute wait times, registration information, way-finding directions and even public safety alerts. These LCD and plasma displays can help to reduce visitor and patient anxiety, manage expectations and save medical staff time by showcasing detailed information.

Another function of these professional displays is for education purposes. In high-traffic areas of hospitals, digital signage displays can distribute “info-tainment” content such as healthy lifestyle tips in cardiac care and infant care in the maternity ward. Both patients and their care givers will benefit from the advice and hospitals can promote their message of wellness. All messages can be tailored to the specific audience by incorporating various languages, still images, full-motion graphics and video.

Should an emergency occur within a medical facility, digital signage can be used to efficiently distribute alerts across the hospital display network. Digital signage displays come in many sizes up to 152-inches to accommodate the needs of a broad range of medical institutions. 

Equipped with an interactive touchscreen overlay or integrated touch panel, a digital signage flat panel display can respond to a finger touch gesture, enabling hospital visitors to search a hospital directory and easily navigate a large medical facility campus.

Installation Considerations

When selecting a display for digital signage for a commercial healthcare environment, it’s important to select a professional grade display. Professional displays are engineered to meet the unique requirements of business with long hours of guaranteed usage and industry-leading warranties. They’re constructed of durable, commercial-grade materials with numerous multi-function slot inputs to accommodate a wide variety of devices. Professional grade flat panel displays have a long service life up to 100,000 hours, versus a typical consumer grade display 30,000-hour lifespan. Tamper-resistant housing, vandal-proof designs and Concierge-service level warranties are additional benefits hospitals can receive with a professional grade display.

Another factor to consider is the advantage of bundling content management software with the display for seamless integration. 

Healthcare facilities have large amounts of information to share and efficiently manage. Digital signage solutions can disseminate content faster than a traditional sign can be updated. With digital signage, healthcare facilities can improve communication with medical staff, patients, visitors and vendors.

Author Brian Simmons will be leading an Industry Vertical discussion group, “Digital Signage in Healthcare: Applications & Technology Considerations,” at Digital Signage Expo 2013 in Las Vegas on Thursday, February 28, 4 - 5 p.m. For more information about DSE or to register to join the discussion group and learn about digital signage in healthcare go to

Brian currently resides in the Dallas area. Brian holds an MBA in International Business from Illinois State University. Brian is a DSE 2013 speaker and will be participating in the Industry Vertical seminar on Thurs., Feb. 28.


Edited by Braden Becker
By TMCnet Special Guest
Brian Simmons, Senior Area Sales Manager, Panasonic ,

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