Healthcare Technology Featured Article

November 05, 2012

Phillips Electronics Has a New Agreement in Middle East

Royal Phillips Electronics has announced that it has come to an agreement with Farah Medical Complex in Jordan to install a suite of 20 Ambient Experience rooms and 15 advanced imaging systems. This will be the largest endeavor that they have undertaken anywhere in the world.

Phillips has developed a system that they call the Phillips Ambient Experience that is designed for patients to be in a more relaxed environment when having imaging procedures performed. Patients will spend less time during the procedure and will allow medical personnel to work with more precision.

This project will create an environment that will allow Phillips to closely monitor its ambient system, and see firsthand the effects of the lighting on patients and medical staff, while seeing where improvements can be made.

 Dr. Zaid Kilani, who is the Director at the Farah Hospital, said, “We are delighted to be working with Philips to fulfill our vision of creating a state-of-the-art hospital which not only offers access to advanced technologies, but is also designed to provide an environment uniquely conducive to patients' health and well-being. We are confident that with the customized offering developed by Philips, we will be shaping the future of patient care in the Middle East.”

Diederick Zeven, the GM of Phillips Healthcare in the Middle East and Turkey, was just as enthusiastic as Dr. Kilani. “Philips is honored to be partnering with Dr Kilani and his team at Farah Medical Complex to help realize their vision for a truly unique and patient focused hospital in the Middle East. This major agreement is yet another sign of Philips' important focus in the region, which is currently experiencing strong growth in the healthcare sector.”

This joint venture could prove to be a milestone in patient care and if this proves to be successful, Phillips will market it to other hospitals around the world. With the cry for healthcare heard around the world, Phillips may have discovered a small way to soften those cries.

Edited by Brooke Neuman

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