Winchester Hospital, located in Massachusetts, which has been rebranding its image with a new slogan, "Advancing Health, Advancing Care" and heading in a new direction as a community hospital, recently announced the launch of its new website, winchesterhospital.org, through Bridgeline’s iAPPS Product Suite.
This new website is a bold, interactive and user friendly site that showcases the hospital’s new role as a community hospital and a leading healthcare provider.
In addition, Winchester Hospital and Bridgeline are collaborating to develop intranet through iAPPS that allows Winchester Hospital's healthcare professionals to create and share forms and information efficiently online, and to automatically route vital information to appropriate parties with greater speed, efficiency and updating functionality.
"We are thrilled with our new public site. The time was right for Winchester Hospital to develop a site that provides an outstanding user experience and a look and feel consistent with our new brand promise, Advancing Health. Advancing Care. The content and functionality are smart and effective search engine optimization will mean more visitors to our site," said Mary Sweeney, VP of Strategic Planning, Business Development and Communications.
Bridgeline's iAPPS Product Suite is the industry's leading Web Engagement Management solution, providing Content Management, e-Commerce, e-Marketing, and analytics capabilities for healthcare providers. iAPPS has been used by Children’s hospital Colorado, Moffitt Cancer Center and Maryland Hospital Association.
Winchester Hospital is located in the northwest suburban area of Boston. It was recently rated one of the best hospitals in Massachusetts by U.S. News and World Report's Regional Hospital Rankings, and the first community hospital to earn Magnet, the highest honor for nursing excellence.
As a leading healthcare provider, Winchester Hospital has affiliations with nationally recognized hospitals in the region, including Boston Children's Hospital, Tufts Medical Center and Beth Israel Deaconess Medical Center.
Edited by
Brooke Neuman
