There’s marketing for churches and synagogues, doctors and dentists. Now there’s marketing for hospices, which are looking for healthcare providers, who refer a lot of patients, to now send patients their way.
PlayMaker CRM and Health Market Science (HMS) have partnered in a solution to help home health and hospice companies create more sales and marketing opportunities for their facilities by identifying, targeting and monitoring the highest-referring physicians and facilities in their market.
PlayMaker CRM's TargetWatch allows users to get access to this information using HMS physician and facility targeting data. The solution allows home health and hospice companies to search for top prospects by geography, category, diagnosis and other variables and then take action, such as contacting those doctors.
"We are excited about providing the most robust business intelligence solution for home care organizations of all sizes and giving them the ability to efficiently identify new referral opportunities, and increase revenue and profitability," says Adam Bishop, founder of PlayMaker CRM, in a press release.
Because the services home health and hospice organizations provide are often so filled with emotion, it’s difficult for businesses to be sensitive enough, yet aggressive enough, to go after new opportunities. Playmaker and HMS officials believe they are offering a way to help these kinds of care providers reach out for new business in a tactful way.
Hospice is a special healthcare option for patients and families who are faced with a terminal illness. Physicians, nurses, social workers, bereavement counselors and volunteers all work together to address the physical, social, emotional and spiritual needs of each patient and family.
Like most, I’ve had people I love in hospice and know what great work they do at a very difficult time. The thought of them marketing themselves was at first abhorrent to me. But when the beloved hospice in my city closed down because of lack of funds, it now makes sense. How else can a business survive without new opportunities?
Edited by
Brooke Neuman
