Glam Media, a company that connects the world's top brand advertisers with targeted vertical audiences online, has introduced its newest branded vertical – Foodie.com.
This new website is designed for site users to share and connect on the journey of food discovery, according to officials.
Built from the integration of authentic food-related content and social networking, Foodie.com features a combination of established food critics, high-quality bloggers, chefs, restaurateurs and other food influentials. Betty Crocker and Dannon Activia for example, will be contributing as a Brand Advertisers when Foodie.com launches.
Samir Arora, Glam Media chairman and CEO, said, "With time spent in magazines declining significantly, consumers are turning to online and mobile as their primary source for food content and ratings, but face the challenge of differentiating great food critics, premium bloggers, recipes and ratings online today. At the same time, traditional food guides such as Michelin only capture editorial and inspectors, missing the social energy surrounding food today."
According to Arora, Glam Media built Foodie.com to be the single platform for all things food on the Web and Foodie is going to completely change consumers’ food experiences on digital, powered entirely through a social platform and driving the freshest, authentic content created by leading voices from top chefs, critics, bloggers and brands.
The company is also creating a panel of culinary experts, including five acclaimed food critics and five top chefs to help drive an authoritative perspective on recipes, restaurants, ingredients and cooking techniques. This would be done for the launch of Foodie.com
This group will help nominate the world's top restaurants and provide regional guides that will be produced regularly.
A new consumer application is being released – starting with a recipe finder app that allows consumers to discover and follow top food editors and chefs, vertical recipe search, and join the social conversation with comments, likes, and posts that is fully integrated with Twitter and Facebook.
Jyothi Shanbhag is a contributing editor for HealthTechZone. To read more of Jyothi's articles, please visit her columnist page.Edited by
Carrie Schmelkin
