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Intel makes more inroads in smartphone marketFeb 27, 2012 (San Jose Mercury News - McClatchy-Tribune Information Services via COMTEX) -- Further demonstrating its resolve to expand beyond the personal computer market, Intel (INTC) on Monday announced that three more new smartphones will be introduced in other countries this year incorporating its microprocessors. The smartphone makers are Orange, Lava International and ZTE. Intel CEO Paul Otellini, who made the announcement at the Mobile World Congress in Barcelona, Spain, said more smartphones containing Intel's brainy chips will be unveiled over the next year. "This is something we're doing sort of slowly and surely," he said, calling the three latest phones "exciting news." Just last month, Intel disclosed at the Consumer Electronics Show that Lenovo and Motorola would soon be selling smartphones made with the Santa Clara company's microprocessors. Although Intel dominates the market for chips used in personal computers, it is pushing hard to get its products into other faster-selling consumer devices, such as smartphones and tablets. "These announcements indicate Intel's strong forward progress in smartphones," said Patrick Moorhead of Moor Insights & Strategy, which advises businesses on tech strategies. Moorhead also noted that Intel should be able to make further inroads in the smartphone market next year when it plans to introduce a more advanced, but less power-consuming chip. But he added that chipmakers using an alternative semiconductor design from British firm ARM -- which are used in the vast majority of smartphones -- also are improving their products. Given that stiff competition, some analysts contend Intel could have a tough time making a significant dent in the phone market. Yves Maitre, Orange senior vice president of mobile multimedia and devices, said it's Intel-powered smartphone will be available in the United Kingdom and France later this summer. Lava's smartphone will be available in India in the second quarter of this year, said Vishal Sehgal, that company's co-founder and board director. And ZTE will offer Intel chips in smartphones and tablets in China the second half of this year. Although none of the phones are being offered for sale in the United States at this time, the deals are significant for Intel, according to spokesman Bill Calder. Noting that China is the world's biggest cell-phone market and sales of smartphones are rocketing in India, he said, "people sometimes forget that the U.S. is not the center of the universe when it comes to phones." Contact Steve Johnson at [email protected] or 408-920-5043 ___ (c)2012 the San Jose Mercury News (San Jose, Calif.) Visit the San Jose Mercury News (San Jose, Calif.) at www.mercurynews.com Distributed by MCT Information Services |